Bush's beans

Post Copy: This football season, we’ve got your sides covered with BUSH’S® Grillin’ Beans®. Which side are you rooting for?

Post Copy: Happy National Chili Month! Get your best chili going with BUSH’S® Chili Beans!

Post Copy: This National Taco Day, try adding some BUSH’S® Black Beans, Pinto Beans, or Refried Beans to your South-of-the-Border smorgasbord!

Post Copy: Happy National Dessert Day! Did you know BUSH’S® Beans can serve as a tasty alternative to flour in baking? Click through to find recipes!

Ask: Our client needed engaging social content to promote awareness for seasonal products and to inspire trial usage across product priorities, especially during seasonal moments.

Execution: We took that to the next level by creating animated illustrations pinpointing key seasonal moments to highlight specific products and recipes. Whether it was through outdoor grilling occasions or offering simple gluten-free alternatives for sweets around the holidays, beans stole the show no matter the season.

We created a few GIFs as part of a small series, literally spilling the beans in a  nod to the classic campaign of Jay Bush trying to stop his dog, Duke, from selling the secret family recipe.